Kickstarter

Kickstarter is a site that allows projects to be set up for crowd-sourced funding.

Homestuck Adventure Game
On September 4th, 2012, the Homestuck Adventure Game Kickstarter campaign was initiated.

Rewards
To entice potential backers, the Kickstarter offered several rewards. Anyone backing at $15 or more will receive a digital download of the game, and all backers will have exclusive access to a behind-the-scenes blog that provides weekly production updates. Those backing above $15 can get items such as soundtrack downloads, art prints and physical game copies, some of which will be signed by Andrew Hussie. Even higher tiers are rewarded with merchandise packs from What Pumpkin that include pins, stickers, t-shirts and tote bags. Most of this merchandise is currently exclusive to the pledge drive, but some of it may be offered in the What Pumpkin store later, depending on what kind of reception it gets (for instance, the Snoutpaks sold out very fast, indicating the popularity of the plushes).
 * The MSPA Funpak (kids and Sburb themed with a god tier shirt)
 * The Bropak (Dave and Bro themed with a GameBro or GameGrl shirt)
 * The Slickpak (Midnight Crew themed with a spade shirt and a deck of Midnight Crew playing cards)
 * The Seerpak (Prospit, Derse, and Rose themed with a dream self shirt and a deck of Homestuck tarot cards)
 * The Snoutpak (troll themed with a Terezi's Hive shirt and a Senator Lemonsnout or Pyralspite scalemate plush)

At the top of the reward tiers, anyone who pledges $10,000 or more becomes a "god tier backer", and their fan troll will become a canon Homestuck character that appears in the comic. Higher god tier rewards were available outside of the Kickstarter, each ten times more expensive than the last. These tiers are largely for humour value:
 * At $100,000, the canonised fan troll will survive for more than one page
 * At $1 million, the fan troll becomes "the most important character in Homestuck"
 * At $10 million, Hussie will "like" a tumblr post from the backer's blog
 * At $100 million, Hussie will "reblog" a tumblr post from the backer's blog
 * At $1 billion, Hussie will write a courteous thank-you note to the backer, and deliver it on a social media platform of their choice.

Stretch goals
After the full amount of money asked for was raised, a series of stretch goals were announced with the aim of funding ports to other platforms and adding more items to the backer rewards. Funds raised from these goals will be added to the game's budget and be used to increase its production values. The final stretch goal revealed, at $2.5 million, was quickly met during the PayPal phase of the campaign.